I led Dose of Lashes’ first-ever PR activation, transforming a bright pink branded truck into an unmistakable mobile billboard. Designed to be instantly recognisable and aligned with the brand’s bold aesthetic, the truck toured key UK locations, showcasing best-selling products and grabbing attention on the roads. To drive interaction, it featured a scannable QR code offering an exclusive surprise discount, combining striking brand visibility with a fun, engaging shopping experience.

For the Mark Hill X Rach Leary influencer collaboration event, I designed a full suite of event graphics with a bold retro theme. This included menus, easels, and product plinths that carried the aesthetic through every touchpoint of the space. To create a truly cohesive experience, I extended the retro look and feel across all campaign assets, from social and web to newsletters ensuring a consistent visual identity that seamlessly connected the in-person event with the online campaign, while capturing the playful spirit of the collection.

For Black Friday, we developed a playful campaign concept that tied the Mark Hill brand name to the nostalgic Argos catalogue. Working closely with the creative team, I helped shape the idea and then designed the full printed catalogue, bringing the concept to life with a mix of retro charm and modern retail strategy. The catalogue highlighted key offers and seasonal deals, was distributed to retail partners, and used across social media & web to amplify the campaign’s reach and engagement.

To support the Pick ‘n’ Mix hair tool range, I designed Mark Hill's retail fixture spaces for Boots. The fixtures delivered key messaging through clear, educational wording, helping customers understand the product offering. Visually, the designs reflected the brand’s bold colours and playful nature, ensuring the in-store experience was both informative and engaging.

For Breasties, I designed a mail order thank-you insert that balanced the brand’s clean, minimal aesthetic with its playful tone of voice. The insert served as a small but impactful touchpoint in the customer journey, reinforcing brand personality while creating a thoughtful, memorable unboxing experience.