At Lullabellz, I creatively directed peak season visual campaigns, developing shoot concepts and managing photographers, models, and locations to bring them to life. The content centred on a luxe, glamorous aesthetic with a pink yet sophisticated feel, designed to resonate with the brand’s audience. These assets were rolled out across online channels, ensuring a cohesive and aspirational brand presence during a key trading period.

For Mark Hill’s new Aqua range, I conceptualised and directed the lifestyle imagery, from initial concept planning through to prop sourcing and execution. Working closely with the marketing team, I ensured the visuals were both creative and cohesive, resulting in a seamless set of assets designed for use across all brand channels.