The full brand identity for P.Louise’s sister brand, Fyne Beauty, was developed with inspiration drawn from sculptural, museum worthy packaging. The visual identity, tone of voice, and packaging design were built around this concept, resulting in a product unlike anything else on the market. The launch quickly gained viral traction on social media and became one of the brand’s best-selling products.
The Ice White range is a premium collection built around the signature Ice White finish, designed for consumers seeking high-end, stylish hair tools. The collection includes the best-selling T-DRYER and features creative direction developed collaboratively with the marketing team, executed with a premium yet playful Mark Hill aesthetic.
The Aqua Collection is a retro Hollywood Springs–inspired range, developed from concept to final artwork. Full creative direction of the photoshoot ensured the imagery captured the collection’s vibrant aesthetic and aligned seamlessly with the brand vision.
Packaging-led projects for Revolution Beauty spanned makeup, skincare, and licensed collections, underpinned by trend analysis and commercial strategy. Emerging trends informed product development, resulting in best-selling launches including the Gen Jelly range and the Mean Girls license. These launches reached major international retailers such as Ulta Beauty, Walmart, Boots, and Superdrug.
Creative direction for Dose of Lashes spanned multiple projects, with a focus on packaging design that helped solidify the brand’s core identity. Key launches included the viral Advent Calendar, along with staple products such as the Lemme Lash DIY lashes and the Power In The Blend brush set.
Collections and merchandise for P.Louise were designed to reflect the brand’s signature pink aesthetic and playful tone. Projects included themed launches such as If The Crown Fits, Christmas, Halloween drops, and multiple staple products. Early packaging concepts for the lip oil duos introduced the now-signature keychain element, which has since become a defining part of the brand’s product identity.
Packaging for LullaBellz’s brush and comb collection was designed to elevate the unboxing experience through a pink, on-brand PR-style box with a luxe finish. The launch gained significant traction and quickly became a repeat sell-out product.
