GRAPHIC DESIGNER. BRAND BUILDER. BEAUTY OBSESSIVE.

I’ve spent the last 6+ years shaping standout designs for some of the beauty industry’s most-loved products, mixing trend-driven creativity with smart, strategic thinking. I’m from Liverpool but have lived in popular cities throughout my career, including Manchester and Preston. I’ve always been a big believer in following your dreams, and moving to these places has shaped me not just as a designer but as a person.

Over my career, I’ve worked with viral beauty brands such as P.Louise, Revolution Beauty, Mark Hill, and more. Working at these companies has given me a ton of knowledge, from how to create products people obsess over to how to build brands that stick in people’s minds. Along the way, I’ve built and launched brands from scratch, like Fyne Art Beauty, where I created the full brand identity (and yes, that viral concealer was mine).

I’m back in Liverpool now, always inspired by what’s next, and usually found with a Starbucks in hand (venti, off). I’m also a proud dog mum to Ruby, my unofficial creative assistant. I’m obsessed with all things social, from scrolling inspo to creating campaigns that get people talking.

I’ve been glued to a computer since I was a kid, so it’s no surprise I ended up here. Ambition has always been my thing, staying small has never been in my plans. I’m a big believer that what’s meant for you will always find its way, and I feel lucky every day that my passion is also my career.